• Content Strategist

    Job Location CA-ON-London
    Posted Date 1 month ago(12/17/2018 10:12 AM)
    Job ID
    Great West Life
    Job Category
    Digital Services
    Job Type
    Full Time
    Job Industry
    Financial Services and Banking, Insurance
    Career Level
    Posted End Date
  • Job Description

    We’re looking for someone to create a content strategy that enables us to create consistent digital copy that evolves the ideal “end to end” customer experience. Using that strategy, you’ll then lead a team of UI copywriters to execute a plain language approach to digital copy across multiple digital labs.


    You’re the ideal candidate because you excel at partnering and influence key stakeholders and decision-makers on the right content approach. You seek to understand the various and sometimes contrasting needs of different stakeholders (customers, advisors, business teams, legal, compliance, marketing, etc.). And you understand the need for, and thrive on working iteratively and collaboratively with subject matter experts and decision-makers to find the right balance between technically correct and user-friendly.


    You also know what it takes to lead and motivate a team of copywriters to create crisp, consistent and user-friendly digital content across multiple projects and across multiple locations.



    • Execute end-to-end content strategy for multiple digital platforms
    • Work alongside key partners to understand business, regulatory and corporate requirements, and balance those with user needs
    • Make copy recommendations based on the project’s goals and create consistency across the different projects
    • Lead a team of copywriters using a plain language approach, and help distill complex financial/technical content and jargon into user-friendly content
    • Ensure digital copy (UI text, product messaging, landing pages, emails, etc.) adheres to the content strategy and delivered for different projects
    • Participate in customer research and apply insights to generate content that delivers customer delight
    • Ensure digital copy is aligned with the overall digital content strategy to drive desired outcomes
    • Work with various teams to establish priorities and secure approvals
    • Collaborate with UX architects, designers, animators, strategists and researchers
    • Contribute to the development and maintenance of governance guidelines for digital copy
    • Work closely with designers and front-end developers to maintain site standards with regards to digital copy
    • Provide leadership, direction, and mentorship to digital copywriters and educate cross-functional partners on the role of plain language writing and content strategy throughout the product development process
    • Must be willing to travel between our London and Toronto offices on a frequent basis (roughly two days per month but possibly more frequently in the early days)

    Qualifications and Competencies

    • 5+ years of experience in content design, content strategy, or related field
    • Excellent writing skills with an emphasis on digital writing
    • Strong facilitations and negotiation skills
    • Ability to interpret various stakeholder and user needs and translate them into compelling online copy
    • A strong listener and influencer
    • Curiosity and commitment to testing new ideas and innovating to drive business results
    • Self-motivated, organized and able to multitask and prioritize jobs to meet deadlines
    • Experience working with content management systems, including analytics tools an asset

    Discover your opportunity….Apply today!


    Great-West Life offers competitive compensation, great benefits such as medical, dental, life insurance, wellness account and personal days not to mention onsite cafeteria and fitness facilities.  If you’d like to join our team submit your information online and introduce yourself.


    Together Great-West Life, London Life and Canada Life serve the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.


    We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.


    Great-West Lifeco would like to thank all applicants, however only those who qualify for an interview will be contacted.



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